How To Write A Great Press Release
Press releases have been around as long as the media has been in operation. Magazine and newspaper editors from publications all over the world receive many thousands of pieces of information daily and they then choose the information most relevant/ newsworthy to their publications needs for that day. The internet has changed and is changing the face of journalism as the online press release is here and making a massive impact on the online and offline publishing world.
Write your press release about something interesting. If you are intent on doing nothing more than writing a sales pitch for your product, you are missing the point. Nobody likes to be sold to so make sure that you research the current trends in your industry and make a point that people will be genuinely interested to read about. If you were the editor, don’t you think that you would be a little tired of hearing the same old rubbish all the time?
Press releases can end up being syndicated. This means that other services pick up the news from a master authority site or feed. This is really useful for you as you can reduce the amount of work done by sending your press release out to the best sites and then other sites will pick up that information from them. A word of warning though, the authority sites are very picky about the content that they accept. Make sure your release is genuine and will interest readers.
Content in a brief document is really important. Start by writing a compelling headline that people will read. How to is always a good way to start a headline as is something like, the secret of. A headline should entice the reader to know more about the article being written and should also include your main keyword phrase. This is a sneaky way of getting additional search engine juice to your fast improving website.
A press release should be around the 300 word mark. Making it longer than this will mean that it will probably get edited and shorter will mean that it gets thrown out as being too lightweight. A seies of small paragraphs makes for easy reading and the editor will feel that he doesn’t need to waste his time with the content and will often publish it in full as long as it of interest to his readership.
Mr. Hughes is a freelance search engine optimization expert, working with local businesses in the UK. If you are looking for Cardiff computer services or indeed in SEO in Cardiff then please contact him
Tags: business, computing, home business, internet, marketing, media, news, press releases, publish, publishing, Search Engine Optimization, SEO, UK, Wales