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Writing a legal blog can take a lot of work. It is important that you are consistently posting new material to your blog. Coming up with ideas for that material can be tough. Here are 5 ideas to get the juices flowing:

1. Create A List – Internet users love to read lists. Lists are easy to digest and fit with the way content on the internet is read.

2. Reference good links – It’s difficult to find the needles in the haystack that is the web. Your followers will appreciate a good set of helpful links to articles, resources, etc.

3. Tell a Good Story – Nothing will engage your readers more than an interesting story. Tell about a personal experience you had or something you are struggling with at your practice. Your readers will identify with you and it will certainly help get the conversation flowing.

4. Offer Your Legal Expertise – Of course you want to be careful not to give legal advice. However, you will find that many people have questions or want answers about legal topics. Offer up general legal expertise to establish yourself as a leader in your field.

5. Read Other Blogs In Your Legal Niche – Reading other industry blogs and staying current on the posts is a great way to get ideas for your own blog.

Writing a blog can be a lot of effort and work. However doing so will pay big dividends to your lawyer marketing efforts. If you take the time to write 2-3 good blog posts a week, you will see the pay off in the end. You have a better chance of getting found by the search engines and establishing yourself as a thought leader.

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When you approach the art of writing copy for a legal website, it is important to keep a couple of things in mind. You not only need to explain complex legal issues in a way that your average person can understand, you also need to make sure you keep the attention of your visitor. This is difficult to do considering the fleeting attention span of web users these days.

Writing for the web is unique from other types of more traditional writing.

It is imperative that you learn the art of writing good web copy if you expect positive results from your lawyer marketing.

Even though writing for the web involves the important tasks of keyword placement and search engine optimization, for this article I want to approach writing from the perspective of a visitor to your site. I would like you to think of the suggestions that follow from the standpoint of usability and engagement with your site.

What follows are some suggestions to get you on the right path:

1. Use lists – People love bulleted lists on the internet. This makes the content easier to quickly look through and scan.

2. Have a conversation – Users on the web expect to have a higher level of interaction than through other forms of media. When you write, use your own voice. Write as if you are having a conversation. This will be much better received by your readers.

3. Don’t write with industry buzzwords – Stay away from legalese. People need to be able to engage with and understand what you are writing. If you don’t achieve this with your web copy, then users will quickly leave your site. It is important to write in a way that conveys your points, but stays simple enough for others to understand.

4. Use pictures and videos in your writing – Pictures capture a users attention. They can make the page interesting and complement your writing.

If you utilize some of the points above you will see a better engagement with your website or blog, helping your lawyer marketing efforts.

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We have all heard the proverb “don’t judge a book by its cover”. Unfortunately, we are victims of our human nature and every day we filter out the “noise” by quickly judging things to determine if they are worth our time. We must learn the art of creating captivating blog post titles so that when people are checking out the proverbial “book covers” on the web, they stop to see what we have to say.

Your best legal articles will go un-read if you don’t take the time to write good titles.

I’ve put together five suggestions for creating eye-catching titles for your legal blog posts:

1. Structure your title as a question – People often read blogs to find out the answer to a question they may have. By posing the question as the title to your post, you will intrigue those readers that want to know the answer to read your article. This is even more true with legal blogs because often the material can be confusing and overwhelming for those who aren’t legal professionals.

2. Look at magazines covers – Copywriters for magazines are truly professionals. When a consumer is thinking of purchasing a magazine and skims over the choices on the rack, there are only a precious few seconds to catch their attention. By noticing the words being used and the structure of the sentences, you can learn some good techniques for titles on your legal blog.

3. Create titles that include lists – Consumers on the internet like lists. They are short and easy to digest. Blog posts and articles I’ve created using lists in the title have consistently been some of the most popular and frequently read.

4. Solve a problem – The readers of your posts often have a problem or curiosity they are trying to solve. By offering a solution to a problem that a reader identifies with, you will entice them to read your article.

5. State a Benefit or Explain How to do Something – Giving practical advice is always eye-catching. Even though things may seem routine or simple to an expert, there are plenty of people out there that don’t have the knowledge you do. This is especially applicable to lawyers. Legal issues are complex and intimidating. Offering simple how to’s (perhaps how to hire a legal professional or how to handle the aftermath of a legal incident) will make for great legal blog post titles.

Remember to keep your titles short when possible. A good rule of thumb is 9 words or less. Also, be sure to capitalize the first letter of each important word in your headline.

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