SEO Canada- The Importance Of Content Writing
Thursday, February 2nd, 2012Many people write about what they offer rather than what kind of solutions they are going to solve for clients. This is a basic problem and one you need to take into account at every stage of creating the copy for your web page. You have to achieve a balance between writing for people or writing for search engine robots. The balance will be subtly different for every business. You’ll probably must keep experimenting. It all depends really on how significant search engine traffic will be to your agency.
SEO basically means ensuring your website ranks highly with search engines. Many search engines such as Google, Bing, Yahoo want to give users the relevant information. They do this by reading the copy on your web page. If some keywords are used frequently, Google will calculate that the site is relevant for that “keyword”.
So, when a copywriter creates his own website, he tries to use the word “copywriter” as frequently as possible. It’s no good just listing the word either. It needs to be in real sentences. What’s more, it’s much better to use the keyword at or near the start of a sentence. You also need the keyword in the main headline, in the first paragraph, and as often as possible thereafter. So, you end up writing about you, the copywriter, and the copywriting that you can offer. Features of your service.
Where are your clients in all this? Any good copywriter, in fact even a complete beginner, knows that you need to turn the features of your service into advantages for the customer. It’s just good marketing. The copywriter should be explaining how he can increase sales, attract shoppers, save the client money, provide exceptional service and so on.
What’s the solution? If you know an easy one, please share the secret. For most organizations and businesses, the answer is going to be a balance. You need to know how important Google searches are to you. If the answer is “not much” because visitors come from other sources – perhaps through a direct mail campaign, Internet advertising clicks, or because they are a regular customer and have you bookmarked – then your copy should weighted more towards good marketing, with less emphasis on search engine robots. But if Google searches are everything to your optimization, then you’ll need to play the game by their rules.Carefully written copy can at least try to play both games. You can keep using keywords, but always bear in mind that you need to bring the focus back onto advantages for your customer. It’s not easy, and it can be a painstaking process. But that in essence, is what good web writing should be about: keeping one eye on the search engines and pleasing them when necessary, but always bringing it back to people, to clients, to benefits. Because that’s good marketing. Explore SEO Canada
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