Posts Tagged ‘publish’

How To Write An Ebook That Sells

Saturday, April 3rd, 2010

Knowing how to write an ebook that customers will wish to purchase involves using the age old marketing maxim of finding out what they want, then giving them what they want. This applies just as much for authoring ebooks as it does to the traditional book publishing industry.

Fledgling ebook business entrepreneurs that are writing ebooks should therefore take the same approach as corporate publishers in deciding how to write an ebook. This article will detail how to research what your readers want and how this can inform how to produce your ebook.

There are only a lucky few writers who can safely saw they know exactly what their customer wants. Most writers can benefit for a little research to establish the core themes that their readers will hopefully be interested in. Luckily Google have a research tool that can help.

The Google Adwords Keyword Tool is able to collate information from Google’s indexes of the vast array of websites on the internet (find it by running a web search for the tool name). The tool allows you to enter either (a) words or phrases or (b) a website URL, and returns results of key words that users search for relating to this phrase/website.

The power of this for an ebook author is that you may enter a phrase relating to the ebook you wish to write (e.g. digital photography) and discover the array of phrases that web users search for relating to this term. In doing so, you could discover niche areas (e.g. wildlife digital photography) which could then form the core theme of your ebook.

If your book is going to target a specific group of people (for example, amateur photographers) then you could use the tool to enter a website URL for a web forum. Doing this provides a profile of the forum showing key terms that are regularly used. For example, the term ‘photography lighting’ might appear popular in the tool results, so if this is something which you feel that you are an authority on then it would make an ideal ebook concept.

Spend some time researching the phrases and websites of subject area you wish to cover and build up a short list of words/phrases that appear popular. Choose one phrase (or two maximum) that you believe you could happily write a good ebook about. This keyword dictates two elements of your ebook. The first obvious point is that the phrase has got to become the main theme of your ebook. You can introduce related themes but avoid at all costs using unrelated areas (this will irritate readers causing possible refund requests and discourage loyalty sales on future books).

The single key phrase should also be used in the main title of your ebook. Doing so helps your chances of the book being targeted by your readership based on their search terms, which are after all an insight into their needs. You can use variations of the phrase in the title and reorder the word so that the title reads well.

Writing ebooks? Want to sell them yourself? Then read my review of DLGuard – the one-stop solution for selling digital downloads.

Getting That Number 1 Google Position.

Wednesday, March 31st, 2010

If you haven’t already put your article submission on autopilot, it can only be for one of three reasons:

1. You simply already have enough free traffic to your website,

2. You haven’t seen my previous articles, or

3. You still haven’t realized how powerful and incredibly valuable this system is. that is, how much this will dramatically increase your sales

If you fall into the first category, then please move on to the next article, this one just doesn’t apply to you.

Otherwise, please take a minute to read this article thoroughly, as it really could mean the difference between success and failure for your Internet business this year. You see, people love to make things complicated, but making money online is actually quite simple. It does not matter whether you are selling your own product, promoting affiliate links, or making money from Adsense or “click flipping”, it all boils down to just two things:

Conversion and Traffic.

Conversion comes first. You need to have an offer that people want. That “offer” might be a product, or it might be an enticing advert (e.g. Google Adsense) that people want to click on. And you need some kind of presentation (such as a sales letter) that encourages them to take the action that you want them to take (eg buy the product or click on the advert).

In many ways this is the easier part. Most people can put together a half decent website or sales letter that will turn at least some visitors into money.

But then, of course, you need visitors. Busfuls of them. The more people that you can get to come to your site, the more money you will make; especially if those visitors re highly targeted. But, given the number of websites online: all competing for the same visitors, just how do you get more visitors to your site?

Well, there are just three ways that people come to your site:

1. Visitors type your URL straight into their browser. That results from some sort of off-line promotion: it might be your business card, a radio advert, an article in a magazine or a conversation with a friend.

2. People click on a link somewhere. It might be in an email they received (eg from a friend or from an ezine they subscribed to), or it might be on another website they have visited.

3. Or they do a search in a search engine, see your website in the listings, and click on the link to visit you.

And that is it. There is no other way for them to get to your website.

So, if we know that, how do we get more traffic? Easy:

1. Make sure you are promoting your online presence in all your offline promotional materials.

2. Get lots of people to link to you, and lots of people to send out emails with your link in it.

3. Get a top position in the search engines.

Mmm.., it sounds simple, but maybe it is not so easy. Just how do you achieve steps 2 and 3 without spending loads of cash or getting banned by the search engines?

To understand this, we need to think about how the search engines work. Again, it is much simpler than people say.

Search engines want lots of people to use them. To achieve that, they strive to deliver relevant and up-to-date content to people who do a search through them. But how do they determine what is relevant to your search?

There are only two ways they can do that:

1. They scan your website and, using very sophisticated algorithms, they work out what the subject matter of your website is. The also look at how new or old it is, how recently it has been updated and so on. These are all known as on-page or on-site factors. You have direct control over many of these factors when you set up your site.

2. They look at what other people write about your website. In doing so, they look at two factors: how many people have links to your site (and what those links say) and also how important is the site that links to your site. An important ‘authority’ site that points to you is worth more than a whole list of unimportant sites. They also consider how old the links that point to you are, and a number of other factors about the link and the context in which it is found.

At the same time, the search engines are constantly on the look out for websites that attempt to fool them into thinking that they are more relevant or more popular than they actually are. Which is why the so-called ‘black-hat’ techniques quickly lose their effectiveness.

Therefore, to get to the top of the search engine lists you need to do two things:

1. You can optimize your on-page factors: there is plenty of information on- and off-line it about how to do that. It is not difficult but, on its own, it is also not enough.

2. Get lots of high-quality, one-way, relevant links to your site from as many other ‘important’ sites as you can.

So, how do you get people to link to you?

1. Have a fantastic product so that they just, spontaneously, want to tell others about your site.

2. Pay people to link to you – buy a text link, or offer an affiliate program.

3. Exchange links with them – but reciprocal links are clearly not worth as much as one-way links and it is a lot of work to do this effectively.

4. Provide them with fresh, unique content that adds value to their site in return for which they agree to post a back-link to you. Many sites are constantly looking for fresh, unique content. They get this content by traipsing through the article directories or by subscribing to article submission services.

So, if you send out articles to such directories, your articles will end up both on the directories themselves, AND on the niche sites that pick up and use our articles. AND some of these are likely to be valuable “authority”-type sites. Of course it depends on the quality of your article who picks it up.

So, there you have it, the last method is the simplest and most effective. It gives you hundreds or thousands of one way back-links, from relevant, niche sites, all for free. All you need is some way to get different, unique, articles to each of those directories and ezine publishers, which is, of course, exactly what our software does.

But we don’t stop there. The real power behind this system comes when you use it regularly. Preferably once a week. Imagine getting 200 to 1800 new permanent one way links every week! By the end of a year, you could easily have 50,000 or more relevant, quality, one-way links to your site! And you can connect the submission process to a timer to put everything on autopilot!

That is the power of this system and that is why it beats every other traffic generation and SEO system there is.

So , there you have it, unless you haven’t got an online presence at all, isn’t it time you harnessed this power for your own business? Click on our link below right now to get the early-bird discount and get a fantastic bunch of bonuses:

Internet marketing is a must if you plan to make money online. Check out our site for THE most powerful article submission system out there: How to Get the No 1 Google Spot

The Irrelevancy Of Books

Wednesday, March 31st, 2010

More and more people are choosing the internet as a source for information over books. This has been happening for some time already.

People are opting to just boot up their computers and search for information online instead of going on a trip to the local library. Many people are satisfied with the information that can be found online. Does this shift in our information resources spell out the end of the book era?

No, there will always be a need for books in the future, as far as I can see. Academics rely heavily on books in their college studies and, later, careers. There are simply too many people in need of books for them to become a dying breed overnight.

Ask any university or college student and they would gladly tell you that their teachers want reliable sources of where they got their information. If the student told them they used a random website as a source that would be unacceptable.

In this age of technology anyone can own and operate a website claiming they are an authority on any given topic. With good marketing they can even become one of the top links in a Google search.

The site may look nice, it may look reliable, and the person to whom the words belong may seem very knowledgeable. But who is to say they are truly an expert? These sites are not regulated, and there may not be anyone checking the facts they state.

On the other hand we have books, which are generally written by accredited experts. The facts are checked and reviewed many times prior to printing. With books it is easier to weed out the good from the bad, and it is also easier to direct other people to the good, informative reads.

Between the facts represented in books, and the many people who still enjoy the feel of a good novel in their hands, I do not think books will be going anywhere. Being a book person myself, I retain a bit of hope that our younger generations will learn the appreciation and importance of books the same way most of us already have.

This author also regularly writes about things including gourmet popcorn tins and popcorn machine supplies.

How To Write A Great Press Release

Tuesday, March 30th, 2010

Press releases have been around as long as the media has been in operation. Magazine and newspaper editors from publications all over the world receive many thousands of pieces of information daily and they then choose the information most relevant/ newsworthy to their publications needs for that day. The internet has changed and is changing the face of journalism as the online press release is here and making a massive impact on the online and offline publishing world.

Write your press release about something interesting. If you are intent on doing nothing more than writing a sales pitch for your product, you are missing the point. Nobody likes to be sold to so make sure that you research the current trends in your industry and make a point that people will be genuinely interested to read about. If you were the editor, don’t you think that you would be a little tired of hearing the same old rubbish all the time?

Press releases can end up being syndicated. This means that other services pick up the news from a master authority site or feed. This is really useful for you as you can reduce the amount of work done by sending your press release out to the best sites and then other sites will pick up that information from them. A word of warning though, the authority sites are very picky about the content that they accept. Make sure your release is genuine and will interest readers.

Content in a brief document is really important. Start by writing a compelling headline that people will read. How to is always a good way to start a headline as is something like, the secret of. A headline should entice the reader to know more about the article being written and should also include your main keyword phrase. This is a sneaky way of getting additional search engine juice to your fast improving website.

A press release should be around the 300 word mark. Making it longer than this will mean that it will probably get edited and shorter will mean that it gets thrown out as being too lightweight. A seies of small paragraphs makes for easy reading and the editor will feel that he doesn’t need to waste his time with the content and will often publish it in full as long as it of interest to his readership.

Mr. Hughes is a freelance search engine optimization expert, working with local businesses in the UK. If you are looking for Cardiff computer services or indeed in SEO in Cardiff then please contact him

A4 Printing May Make Your Company A Success

Monday, March 29th, 2010

Giles has been running his Building company for eleven years and understands the market. He knows or as heard of just about every product out there.

“Using A4 Printing I am able describe the attributes and benefits of the brand-new products to the public. After having a get together concerning the greatest approach to takeover the market with the new products, we established that A4 flyers were possibly the best technique forward. Every product could do with loads of explaining. A4 full colour leaflets would be more advantageous than a TV advert, in the view of the fact that there is loads of room to add all the technical details about the item on A4 leaflets.”

He called up an online A4 flyer printers and pointed out what he needed, and told them his budget for the A4 full colour leaflets. His budget was of a reasonable amount, this would allow them to carpet bomb a vast region of Surrey. After making a choice based on how much space they required, A4 colour prints looked like the most superior option. The most common flyer paper dimension is A4 flyer paper, and it is the most popular size for leaflet distribution.

“Our nearest competition uses A4 leaflet printing to promote his products. It was essential to me that our A4 colour leaflets be on better printing paper. My opinion is that when you pickup A4 print from a company, based on the flyer material you can figure out what they spend on their marketing, or how superior their customer service is, just by looking at the thickness of their A4 double sided leaflets.”

Subsequent to observing a great number of A4 full colour leaflets samples they asked for 170gsm matt. This was a clever option since 170gsm is a good quality printing paper to select, since nearly every one of the A4 leaflet printing are printed on 130gsm silk. Following two proofs, they approved the A4 leaflet design and the A4 leaflet printers began the printing process. The A4 print were delivered directly to the shop, and each and every one of the seventy thousand A4 flyers were handed out within three fortnights.

Cheap A4 flyer printing is excellent and maybe able to save you a lot of money, however in order to measure the outcome you are getting from your A4 leaflet printing, it is important to put either a reference number, or another thing which may allow you to track if a person has called since they have encountered your A4 flyer. He finally requested that a special offer and reference number be placed on, this was very noticeably marked on his A4 colour prints. In order to acquire any discount you had to hand over one of the A4 full colour printing to member of staff. This was a excellent ways and means of getting the public to hold on to the A4 leaflet until they required the service.

“Giving out the A4 flyers required 3 calendar months. We sensed the result at once. We had a great number more orders, and all this at the quietist time of the year. We even stole a couple of of our major competitors customers through the A4 flyer. We advertised a price match guarantee on the A4 colour print. The last A4 leaflet was given out around 2 months ago, and we are still having the odd telephone call from them.”

The A4 colour flyers operation was did well, at this time they are planning to get extra A4 leaflets printed for a new distributing campaign in the rest of the area. This instance they are planning to carpet bomb the area with 100,000 A4 leaflets.

“We are scheduling to do extra A4 leaflets in a different neighbourhood later on this week. The plan is to go on with doing A4 colour prints and putting them out in the same neighbourhood so that we create some brand name. Furthermore, we are changing the A4 flyer design often to keep it appearing new. We are preparing to publicise additional products. My master plan is to get A4 leaflets printed once a month in the very near future.

Lisa is a Promotional expert in the printing industry and recognises how an A4 flyer can be used to Advertise a Company. She has been Advertising in the sphere of A4 leaflets for 11 years.

A5 Full Colour Leaflets Are A Useful Advertising Tool

Friday, March 26th, 2010

Greshams central area of business is the residential estates. Other products are forever being introduced in to the market, and its critical to learn about them.

“Along with other ways of advertising, A5 flyer printing usually has the highest outcome. We usually use A5 leaflets to advertise each of the latest products. Some products are more straightforward than others, these products were the latter. Some of our former approaches of advertising include online adverts and television, but came to the decision that A5 colour leaflets had more benefits, given that there is lots of room to add every one of the technical details concerning the product on A5 flyers.”

He explained his circumstances over the telephone to his A5 printers, and told them his budget for the A5 colour printing. He had a rather large marketing budget on this occasion, which meant that they would be able to cover a huge sector of their target London. After making a decision based on how much space they required, they decided to opt for A5 leaflet printing. The general leaflet size is A5 flyer material, and it is the general dimension for leaflet distribution.

“We have a local competitor who is offering a similar sort of service on his A5 leafletsprinting. It was essential to me that our A5 leaflet printing was on more appropriate leaflet material. My opinion is that when you pickup A5 colour leaflets from a company, you can tell either how well they are doing, or what quality of service they offer, just by looking at the thickness of their A5 flyer print.”

They settled, and went for 170gsm A5 flyer print. This was a good option since 170gsm is a superior printing paper to opt for, in the view of the fact that nearly all A5 leaflet printing are printed on 130gsm matt. After two proofs, they approved the A5 flyer designs and the A5 printers began the printing process. All the A5 printing was sent by courier to their office, and every one of the 80,000 A5 leaflets were given out within few months.

Cheap A5 flyer printing is fantastic and can salvage you lots of capital, however in order to gauge the result you are receiving from your A5 print, it is important to position either a mark, or something else which may let you track if a consumer has made a call since they have come across your A5 leaflet. He had asked that a special offer and reference number be placed on, this was really clearly put on his A5 flyer printing. In order to acquire any offer you had to supply one of the A5 flyer printing to an employee. This was a excellent tactic of getting the consumer to keep hold of the A5 flyer until they needed the service.

“Handing out the A5 leaflets took three fortnights. We sensed the effect immediately. The telephone rang lots more, and at the quietest point of the year too. We even stole a few of our local competitors regulars through the A5 flyer. The A5 leaflet printing advertised a price thrash guarantee. The very last A5 flyer was given out approximately 2 months ago, astonishingly we still get people bringing the odd one in.”

The leaflet operation with the A5 flyers printing did very well, and they are now planning their next A5 flyers operation in the Manchester area. This instance they are going to canvass the region with seventy thousand A5 leaflets.

” Later this calendar month we are setting up another distributing campaign using A5 leaflets. In addition, we need to come back to the region with A5 colour printing in order to keep potential clients up to speed with each of the newly released products. The A5 flyer design will be different on the next set. We are planning to publicise more products. My master plan is to have A5 leaflets printed every calendar month in the very near future.

Diana is a specialist on Marketing. She has been using A5 flyers for four years. In particular she is an a connoisseur on designing the A5 leaflet.

The Best Way to Get Links-Articles

Friday, March 26th, 2010

Article writing is probably the most traditional way to build popularity for an online business or for a website. The concept is very simple-you have to simply write informative articles about your business niche and then submit them to various online article directories.

These directories give you a resource box that you can fill. In this resource box, you can give your name, your business name, a small bio about yourself and a link for your business website. This is how you generate links for your website through your articles. Some online directories also allow you to put links within the main article itself, which might be in the form of text links. Once again, these add to the popularity of your business website.

Linking through Articles Is the Best Form of Linking for Your Website

Links that you generate through your articles are considered to be targeted links. Think about this-who will find and read your articles? Only people who have a genuine interest in what you have written about will find your article through search engines and then expand them to read them.

There is already some preliminary interest here. And when they like your article, there’s a very strong chance that they will follow through the link to visit your website in the hope of getting more information. Probably, they will end up buying your stuff.

In any case, the articles increase the chances of interested people visiting your website and some sales happening.

Publish Articles to Increase Your Business Possibilities

In case you are publishing articles over the Internet, you are already doing the best thing you can. You are bringing in an interested lot of people to your website. But there are ways in which you can increase these chances. Keyword optimization is something you should consider. This entails that you find keywords most people are looking for and then include them in your articles. This increases the chances of search engines ranking your articles and hence more people can find them.

Make sure you write interesting copy. The information must be solid and must be presented in a good manner too. Write in a friendly, conversational manner. Use things such as number lists and headings to improve your content. If you write well, you can be sure more people will like your article.

An indirect but important mode of enhancement is to spice up your website. Do that by getting a professional website designed and add meaningful content. Use a professional to handle these things for you.

You might also think about lead generation tactics such as giving away eBooks for free or providing free newsletter subscriptions. These help in hooking on your visitors, and hence you get better sales.

Want to find out more about publish articles, then visit Louise Servage’s site on how to choose the best publishing articles for your needs.

Writing Ebooks To A Project Plan – A Key To Momentum In Your Ebook Business

Wednesday, March 24th, 2010

Writing Ebooks, and books in general, is something that doesn’t come easily to everybody. The truth of the matter is that authoring requires hard graft to put in enough hours each day to build up the word count. Keeping the head down working on chapters does have the potential for losing sight of the eBooks’ core goal.

Therefore, treat writing ebooks with the same approach you would create a physical project (e.g. building a wooden chair). With this approach first brainstorm as many ideas as you can, focus in on ideas that interest you and prototype them. Prototyping ebook ideas can be as simple as white-boarding as many ideas as you can, delving deeper into the ones that interest you and coming up with a story line or chapter guide for your book.

Prototyping leads into the execution phase – writing ebooks. It is this phase that can benefit from planning to ensure your book adheres to the goals and ideas that you wish to put across.

Define the books goal/objective.

Set the goal or goals for your book. Don’t try to muddy the waters with a multitude of goals. Think of any of your favourite books and they probably have a small amount of objectives and one central goal.

List off all the jobs you will need to do to complete the book.

This can be as simple as taking your rough listing of chapters, add any formatting/presentation that will be required and not forgetting research that you (or others) will need to do. You’ll have your own list of add-on tasks specific to your eBooks subject. Give each task a rough level of effort (e.g. 2 days to complete chapter 1).

Underline tasks that are dependent on third-party involvement and start contacting and planning their work.

Will you use an assistant to run some research? Maybe you will outsource to a designer the books page formatting/icons? Planning to interview experts in the field? Plan ahead and contact these people to front load this work if possible.

Add in contingency for things that may go wrong.

You’ll know better than I what percentage you should give here. Once you write a couple of books you’ll have a better gauge of how many days you run over (or under). Adding 10% to 20% is being prudent.

By this stage you now have a list of all the work to be done. You could use project management software to plan this out and establish the duration of all your work. Alternately, use a whiteboard with the days of the week and add post-it notes for each action to be completed. Or just keep it simple by adding the actions to your diary along with any planned holidays you wish to take (so you know to work around them).

Work through the daily tasks noting any overs.

As the saying goes “create a plan, and then work the plan”. As you start implementing your planned tasks you can tick them off of your list as completed. Keep track of tasks running over. Use your contingency/margin of error for these. This should not suppress the creative writing process. Instead, this is focusing your mind on the value of your time.

Report milestones.

A milestone report is intended ‘for your eyes-only’. It is a motivational technique to show you how much progress you have made. When looking at the work ahead focus on the upcoming milestones. Consider it like climbing a mountain and aim for the next base camp. Focusing on the summit from the foothills is too daunting.

Keep going until all tasks are complete. Congratulate yourself and run a review of your plan.

Congratulations! You hit each milestone and got the book finished. Before rushing off to start your next project, take a time-out to review how the plan went. Were the original estimates correct? What unforeseen issues arose? What could you do better next time? Write up a one pager of things that went well, and not-so-well, as a reference for future writing projects.

Writing ebooks and want to sell them yourself? Then read my DLGuard review – the one-stop solution for selling digital downloads.

5000 A6 Flyers Can Be A Successful Promotional Tool

Tuesday, March 23rd, 2010

Garret gets the main part of his custom from the residential area. He appreciates or is aware of just about every product in the market.

“One of the tactics I employ to mass market a new product is through A6 flyer print. We have a few different products that we wanted to promote and concluded that printing a few A6 flyers is possibly the greatest tactic to do it. Some products are more basic than others, these products were the latter. Some of our former techniques of advertising include billboards and telly, however came to the conclusion that A6 flyer print had additional advantages, since you are able to put a lot of points regarding the product on A6 flyers.”

He called up an online A6 flyer printers and pointed out what he required, and told them his budget for the A6 colour flyers. His budget was of a reasonable size, which meant that they would be able to cover a huge area of their target London. Based on the information they needed on the printing, A6 printing looked to be the best choice. A6 printing paper is the standard size for flyers, it is also the most common size for leaflet operations.

“We have a competitor who is offering a similar form of service on his A6 flyersprinting. It was essential to me that our A6 printing be on more desirable leaflet paper. I truly believe that when your handed A6 printing from a business, you can tell either how well they are doing, or how good quality their client service is, just by feeling the thickness of their A6 flyer printing.”

They decided, and went for 170gsm A6 flyer printing. This was a clever option since 170gsm is a superior leaflet paper to opt for, as nearly every single one of the A6 flyer printing are printed on 130gsm silk. Once they eventually received the very last proof by email, they approved it and asked the A6 leaflet printers to go to print with the A6 flyer design they had created. The A6 flyer printing were delivered directly to the shop, and every one of the 70,000 A6 flyers were given out within month or two.

Cheap A6 flyer printing is fantastic and maybe able to save you loads of capital, however, if you long to gauge your effect from the A6 flyer printing, it is crucial to place some type of special offer, or something else which will allow you to track if someone has made a call as they have discovered your A6 flyer. He ultimately made the decision to place a special discount of 10 off, this was on the top of his A6 flyer printing. To obtain the discount, you were required to provide one of the A6 flyer print on purchase. Utilising a discount in this fashion on the A6 flyer makes people to hold on to the flyer, as back up.

“The A6 leaflets only required a month or two to post out. We felt the outcome at once. The phone rang a lot more, and at the slowest point of the year too. The A6 leaflet made a few clients switch from our local competitor! We promoted a price beat guarantee on the A6 flyer print. It’s at the present a few months ago since the last A6 leaflet went out, to my surprise we even now find clients bringing the occasional one in.”

The leafleting campaign using the A6 printing did very well, and they are at present preparing their next A6 flyers campaign in the South. However, this time they are going to increase the amount of A6 flyers they hand out.

“We are preparing to do more A6 flyers in a different neighbourhood later on this calendar month. The plan is to carry on doing A6 colour flyers and leafleting in the same district so that we produce some product. The A6 flyer design may be changed on the next set. We are preparing to advertise additional products. My plan is to have A6 flyers printed once a calendar month in the not so distant future.

Belle is an expert on Promotions. She has been marketing with an A6 flyer for 13 years. Specifically she is an a connoisseur on A6 flyer print.

categories: A6 Flyers,Leaflet Printing,Flyers,Printing,Publishing,Advertising,Promotions

Pioneering DRM Innovation In The EBook Business

Friday, March 19th, 2010

Digital Rights Management (DRM) is an area of technological advancement that authors within the eBook business should pay close attention to over the coming years as these innovations are striving to safeguard their written work.

DRM relates to protecting creative output in digital media formats (CDs, DVDs, eBooks, etc.). DRM technology attempts to stop your written eBook being resold or duplicated without your permission. The music industry was slow to react in protecting their music in digital formats, meaning tunes were widely available on the net without the music publishers profiting.

In the case of the eBook business, rights management was built in from the early days of computer engineering as eBooks are a product of the computing industry, rather than having started out of the regular hard-copy book publishing industry. This key differentiator means eBooks have used technological innovation from an early stage to protect the text and content of eBooks.

In the early days, Adobe championed the PDF file format. Their software can constrict what PDF readers are permitted to do with a protected file. In particular, a PDF can disallow copying of the eBook text (a simple copy and paste of text to another document) and also stop the user from printing hard copies of the PDF file. This is DRM technology in action.

Most PDF file creators/readers/add-ons now provide this functionality. Some prime examples are the Adobe Reader and Microsoft Reader. The Microsoft reader goes one step further by ID stamping PDFs with the purchaser’s details in order to discourage sharing the PDF with others.

In new and recent developments in DRM, players like the Kindle Reader can send notifications back to their home servers if eBooks are being illegally read or shared. At that point the vendor can then choose how to deal with the file sharer (possibly through litigation). Could they remove the PDF? Yes, apparently this is already possible, as detailed in a recent case when Amazon remotely removed PDFs from customers’ Kindle Readers (http://mashable.com/2009/07/17/amazon-kindle-1984/). This does open up a potential can of worms regarding the privacy rights of device owners so expect to start seeing Terms Of Conditions for digital readers containing statements about remote access permissions of vendor.

In parallel with the hardware producers firming up the DRM security, software publishers are also including functionality into their PDF publishing tools to include the ability to disable an eBook remotely if a customer uses fraudulent credit card details or is seeking a refund (two traditional means of obtaining PDFs at no cost). For most authors writing eBooks, protecting their PDFs through simple configuration of PDF creation software is an ideal solution.

These improvements in the eBook business may be arriving too late for the existing files available online (these do have copyright protection on their content; Just no technological way to safeguard them). Over the coming years, developments in copy protection via hardware and software solutions should make it even more convenient for eBook authors to get writing eBooks and securely selling them online.

Writing ebooks or software and want to publish and sell them online? Read Robert’s DLGuard review and get your software or ebook business online today.