Social Media Marketing The Definitive Guide
Friday, March 16th, 2012To help a new business get accustomed to social media marketing, you should start out small. Starting out small will give you the opportunity to target the customers that are looking to purchase the products you sell. You don’t want to promote your site in too many places at first because you need to know what works and what does not.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
If you are using Twitter to promote your business, it is vital to respond to your followers on a regular basis. Thank people that mention you, and answer questions that are posed to you. You will create a better relationship with your followers. You will also establish yourself as a real person and not just a business entity.
To make customers want your social media marketing, run exclusive specials that can only be had by following you on social media sites. If they are seeing deals in their Facebook feed they cannot get anywhere else, they are more likely to pay attention to your marketing and even spread word-of-mouth advertising for you online for free.
Decide if a relationship with your customers is what you want. If you just want to drive sales, then advertise through social channels and keep it simple. If you want to get on a level with your customers that requires back and forth, start off simple and just say “Hello”. Your customers will lead you from there.
Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. They will be notified that you posted something about them and will be more likely to ‘retweet’ your post or write a new tweet to answer you or comment.
Use your social media marketing to create more user-friendly storefronts. In addition to your own independent website, create a Facebook store easily accessible from any of your posts. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products and even buy some without ever leaving Facebook itself. This way, you do not actually have to draw them all the way to your site, away from Facebook where they would likely rather stay.
Glen writes about learning new languages at his blog. In his spare time he enjoys walking his pet dogs.